With goods and services increasingly commoditized, enterprises more and more shift to staging experiences to create greater economic value. And just as with commodities, goods, and services before them, platforms play an increasingly strong role in creating experience value.

Experience platforms combine the power of platform business models with the recognition that experiences serve as the critical link between a company and its customers in an increasingly distractible and time-starved world.

This unique multiclient program brings together the deep expertise the Platform Strategy Institute with Strategic Horizons, which pioneered the idea of the Experience Economy. Through participation you will leverage new data and gain unique insights into the competitive advantages of developing a platform strategy for the next evolution of the Experience Economy.

Through participation you will leverage new data and gain unique insights into the competitive advantages of developing a platform strategy for the next evolution of the Experience Economy.

DELIVERABLES

• Two one-on-one calls with the Team
• A dataset of 50+ experience platforms
• Four case studies illustrating core models and principles associated with successful experience platforms
• A joint online workshop with all study participants
• Final report tailored to your company’s market position and strategic priorities